Top tips for telling your story


币游注册As part of the 2020 AgriFutures Rural Women’s Award Capacity Building Program, a virtual workshop has been held to arm our 2020 State/Territory Winners and Finalists with the skills to tell their important stories to a broader audience.

Our 2020 AgriFutures Rural Women’s Award State/Territory Winners and Finalists came together for the second workshop of the 2020 AgriFutures Rural Women’s Award Capacity Building Program; a program that was implemented to add value to the experience of the women involved in the 2020 Awards due to the current situation with COVID-19. The second workshop in the series was focussed on media and pitching training.

币游注册The media training element of the session was delivered by Melissa Hoyer, Journalist and Editor and Large,, who sat in her brightly-coloured home office and presented her ideas and top tips for engaging with media to share the exciting projects being led by our State/Territory Winners and Finalists.

币游注册“The one thing that I am really struck by is that you all know a lot about your subject and it’s such a good story to tell,” said Ms Hoyer who has been a long time media commentator, broadcaster and influencer.

“You are such a diverse group with expertise in mental health, soil health, insect farming, psychology and research science and your knowledge is extraordinary,” said Ms Hoyer.

币游注册“People can learn a lot from you as you’re all professional women and leaders in your individual fields. The first step to telling your story is knowing your subject and being prepared.”

币游注册AgriFutures Australia’s Brooke Croft, Manager, Capacity Building said the meeting was part of a new virtual capacity building program for the 2020 Rural Women’s Award State/Territory Winners and Finalists.

“We are working closely with all of the women involved in the 2020 AgriFutures Rural Women’s Award cohort to roll out an engagement, media and capacity building program course for the coming months so that their projects can continue to flourish, even during the current situation with COVID-19,” said Ms Croft.

Ms Hoyer told the workshop participants that having expert knowledge is really important and if you want your voice to be heard, whether you’re male or female, you need to be proactive.

“It’s up to you to seek out the story tellers and makers and approach them and say, “I have a great story to tell and you need to listen,” said Ms Hoyer.

币游注册“Put yourself out there and no one will think of you in a negative way, in fact I actually think the media will have no hesitation in contacting you as the appropriate person if they know you’re knowledgeable and keen to be involved.”

“Don’t be afraid to use social media if you have an opinion or a view in your area of expertise. I use Twitter a lot and I like to connect with like-minded people on this platform but don’t get caught in the trap of being on it all-day as it’s very time consuming.”


币游注册Ms Hoyer said always take five minutes to prepare before doing an interview.

币游注册“I remember I took a phone call just before I was about to be interviewed and the phone call was related to a family issue and for the duration of the interview my mind was elsewhere, said Ms Hoyer.

币游注册“My advice is switch off the phone so that doesn’t happen to you.”

Ms Hoyer had one more piece of advice.

“Make sure you tell them the name of the award, as the AgriFutures Rural Women’s Award,” said Ms Hoyer.

“When I worked for Fashion Week, it was called the Mercedes Benz Fashion Week and sub editors would always want to shorten its name but you need to ask others to resist the urge to abbreviate things, as the correct name is very important.”

The AgriFutures Rural Women’s Award is Australia’s leading award acknowledging and supporting the essential role women play in rural industries, businesses and communities.

币游注册The Award provides a platform to inspire and support Australian women to use and develop their skills to benefit their industries and communities. The Award is in its 21st year and has seen over 300 exceptional women from rural communities and industries share their challenges and solutions to many rural issues.

币游注册Congratulations to all of the 2020 AgriFutures Rural Women’s Award State/Territory Winners who have now been announced:

  • NSW/ACT – Cressida Cains, Knights Hill
  • QLD – Elisha Parker, Clermont
  • VIC – Kelly Barnes, Dunkeld
  • SA – Stephanie Schmidt, World’s End
  • WA – Cara Peek, Broome
  • NT – Amy Kirke, Darwin
  • TAS – Karen Brock, Winkleigh.

For more information on the AgriFutures Rural Women’s Award